Making product experiences feel simple & human.
I’m a designer and leader working across AI, product and systems to build and ship intuitive products.
I’ve spent my career working alongside ambitious teams, from startups to some of the world’s most recognized companies, shaping new ideas and helping established products evolve.
My path has taken me from studying in Honolulu to working in New York and Stockholm, and now Los Angeles. My work spans finance, technology, healthcare, and entertainment.
I’ve worked as a designer, design leader, and head of design, bringing together product, brand, and the systems behind them. Each role has given me a different view of how good work happens.
Today, I enjoy being a player-coach, helping teams find direction and grow while staying close to the design work myself. I like moving between the bigger picture and the details that make it real.
Pure Research & Design
Founder & Design Director
Aug 2015 — Present · Los Angeles
Ethic · A Pure partnership
Head of Design
Dec 2021 — May 2026 · New York
Area17 · A Pure partnership
Design Director
May 2021 — Feb 2022 · New York
Major League Soccer · A Pure partnership
Design Director
May 2020 — Jun 2021 · New York
Frog Design · A Pure partnership
Creative Director
Sep 2019 — May 2020 · New York
McKinsey & Company · A Pure partnership
Design Director
Sep 2017 — Nov 2019 · New York
Pearson · A Pure partnership
Design Director
Aug 2016 — Sep 2017 · New York
Veryday · A Pure partnership
Design Director
Aug 2015 — Aug 2016 · New York
Wikman & Friends
Founder & Creative Director
Jan 2007 — Jul 2015 · Stockholm
Viaplay
Design & Creative Director
Jan 2011 — Dec 2013 · Stockholm
AKQA
Senior Art Director
Feb 2006 — Sep 2006 · New York
Morgan Stanley
Senior Art Director
Mar 2004 — Jan 2006 · New York
Grey Group
Art Director
Jan 2002 — Jul 2003 · New York
IBM
Product Designer
Feb 2000 — Jan 2002 · New York